YouNet Ecommerce Intelligence‘s new solution, ECI Digital Shelf, applies AI technology to provide businesses with comprehensive and real-time insights into the effectiveness of their display and merchandising activities on e-commerce platforms. This helps businesses fully leverage the potential of this rapid growing channel.
The race for E-commerce Visibility is on
According to the “SYNC Southeast Asia” report by Meta and Bain & Company, by the end of 2022, Vietnam had over 60 million online shoppers, accounting for 60% of the country’s population. At a time when traditional retail channels are facing numerous challenges, the development of e-commerce will be a bright spot for revenue growth in the coming years.
This rapidly changing consumer behavior trend makes the competitive landscape on e-commerce platforms increasingly crowded.
According to data from e-commerce data intelligence solution YouNet ECI, as of March 2023, there were 1.34 million shops operating on Shopee and Lazada, selling over 90 million products.
With such a large number of sellers on these platforms, opportunities are not evenly distributed.
A research by YouNet ECI revealed this reality: on three platforms Shopee, Lazada, and Tiki, and three high-traffic retail websites Thegioididong.com, CellphoneS.com.vn, FPTShop.com.vn, there are a combine of only 655 display positions that millions of sellers are vying for to showcase their products.
“Experience from the traditional retail industry shows that occupying prominent display positions at point of sale is one of the key success factors to protect market share. As shopping behavior shifts from offline to online, the competition for effective display positions on e-commerce platforms is becoming increasingly fierce,” said a representative from YouNet ECI.
Millions of sellers vying for only 655 display positions on Shopee, Lazada, Tiki, Thegioididong.com, CellphoneS.com.vn và FPTShop.com.vn.
In this competition for online visibility, a distinct advantage will be granted to those retailers and brands who possess the ability to follow and respond to the ever-changing dynamics of technology, algorithms, and market share changes across various e-commerce platforms.
The newly introduced YouNet ECI Digital Shelf, brought to you by YouNet Ecommerce Intelligence, serves as the most effective solution for this challenging endeavor.
ECI Digital Shelf: Measuring and analyzing display effectiveness on e-commerce platforms
Thanks to understanding the operations of e-commerce platforms and owning advanced AI and Big Data technologies, YouNet ECI Digital Shelf solution enables precise measurement of the visibility shares of brands on e-commerce.
ECI Digital Shelf closely tracks positions including prominent banner positions, recommended product lists, and top search results on both online platforms and retail websites.
The three levels of report & analysis provided by YouNet ECI Digital Shelf
The implementation process of YouNet ECI Digital Shelf allows brands to customize the measurements in multiple dimensions:
- Clients can easily customize measurement settings based on business objectives and industry characteristics. For instance, brands can choose specific platforms, display positions, keyword groups, and competitors for measurement purposes.
- YouNet ECI collects and processes data regularly, presenting the results through an intuitive online dashboard that facilitates easy monitoring and timely reactions for brands.
- Furthermore, YouNet ECI combines these visibility share indicators with GMV/unit sold market share measurements on e-commerce platforms, thereby evaluating the correlation between display market share and sales market share. This analytics capability is uniquely developed by Younet ECI.
In addition, leveraging the strength of social listening technology, in which YouNet is a leading provider, YouNet ECI Digital Shelf offers a comprehensive solution that provides brands with a holistic view of their brand health, from display positions in the shopping journey to consumer reactions on social media.
A structured data report conducted by YouNet ECI Digital Shelf includes the following key areas:
- Share of banner display vs competitors: Analyzing online banner share to ensure an advantage in brand’s visibility across e-commerce platforms and retail websites.
- Share of search results vs competitors: Measuring organic search results and search advertisements on e-commerce platforms and retail websites for important keywords.
- Content quality measurement: Evaluating brand advertising and promotion strategies and benchmarking against competitors to continuously improve advertising effectiveness.
- Visibility investment efficiency: Combining banner, search, and social listening analytics, which are YouNet’s core capabilities, to assess the impact of advertising investments on brand visibility across e-commerce.
- Brand experience evaluation: Incorporating customer feedback, products’ availability to purchase (ATP), and online store layouts to evaluate the overall customer experience.
For inquiries about YouNet ECI Digital Shelf solution, customers can contact YouNet ECI for detailed consultations and product trials at: https://youneteci.com/contact-us/
About YouNet Ecommerce Intelligence:
YouNet Ecommerce Intelligence (YouNet ECI) is a data intelligence solution serving brands in Vietnam with market share management, competitor tracking, agencies and partners monitoring, and operational activities improving in e-commerce.
Contact:
- Dang Dang Truong – Marketing
- Phone: 070 3214 359
- Email: truongdd@younetgroup.com
