Product Portfolio Analysis

Assess the entire E-commerce portfolio of brands and competitors, covering sales performance, market share, and pricing strategy.

From uncertainty to clarity - Make better decisions with YouNet ECI

Analyze and optimize product portfolio

Audit the entire E-commerce portfolio of brands and competitors, identify hero products and refine portfolio strategy on E-commerce.

Propose a highly competitive pricing strategy

Analyze pricing and distribution efficiency across E-commerce platform to recommend an effective distribution strategy, laying the foundation for sustainable growth.

Drive strategic investment based on insights of market opportunities

Provide data on consumer trends, to help brands make smarter investments into promising market segments.

From data to strategy: Case study on smart product portfolio optimization

Our solution

Analyze product portfolio, pricing strategy and the role of each SKU (can format, small packs, milky flavor, etc.) in recruiting news users and driving retention.
With the unique ability to drill down to deep E-commerce data level: product line, segments, packaging formats & distribution channels, YouNet ECI can turn e-commerce insights into sustainable growth engine for each brand.

Results for client

Drive steady revenue growth without overdependence on Mega Sale campaigns.
Expand product coverage and boost sales efficiency through a quality-first distribution network.
Adopt a smart pricing ladder: start with affordable mini-sized packs to attract new users - then upsell to canned SKUs with competitive pricing.