From data to strategy: Case study on optimizing distribution channels during expansion to TikTok Shop
Our solution
Determine the top 30/400 stores that hold 80% of total GMV in the category - enabling a highly targeted and data-backed expansion strategy to TikTok Shop.
Recommend the optimal portfolio and pricing strategy to help brands penetrate and stay competitive on new channels without disrupting performance across existing ones.
Results for client
Expand effectively into TikTok Shop - the new rising platform - by leveraging proven product and channel strategies from top-performing shop groups.
Ensure resilient business performance in existing channels while scaling into new platforms.
Service delivery process
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Service delivery process
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Data Collection
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Data Processing & Analysis
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Advanced Quality Control
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Detailed Reporting
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Advanced Consulting Service
Collecting & Processing Data
Reporting & Consulting
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