Vietnam e-Commerce Intelligence Report 2025

Vietnam e-Commerce Intelligence Report

Unlocking the full potential of Vietnamese E-commerce
A data-driven white paper for Brands

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Contrary to earlier reports, data & analysis from YouNet ECI strongly suggest even higher growth rate for Vietnamese e-commerce towards 2028.

However, to fully capture this growth, what should industry players and brands be aware of and be prepared for?

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Decoding The e-Commerce Landscape to 2028

Ecommerce GMV forecast in
2023 -2028F** (Bil.USD)

(**) estimated based unlocking full potential by YouNet ECI

Powered by YouNet ECI and YouNet Media’s data intelligence, this white paper aims to provide brands with the clarity and direction needed to thrive in Vietnam's e-commerce landscape.

This is more than just a guide—it's a toolkit for unlocking the full potential of your brand in the years to come.

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Decoding Vietnamese Digital Consumers for Growth

~2 out of 3 digital consumers have the habit of regular shopping on E-commerce platform

Gen Z has been at the forefront of e-commerce adaptation & the center of attention when it comes to online shopping.

However, as they age and their income increases, new expectations also appear. What are those new expectations and how can brands always stay on trend for this generation?

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51% of Gen Z digital consumers are influenced by social media trends to try new products for the first time

Decoding Gen Z: The Accelerator for Innovation

With their big income plus their frequent shopping habit, Millennials are the hidden gem that can lead to exponential growth for Vietnamese e-commerce brands, if smartly served.

Explore their deep desires and what could drive them to shop even more frequently.

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Decoding Millennials: The Hidden Gem for Growth

Millennials have money but limited time, so they expect clear information, personalized care, and consistent follow-ups

Business Recommendations from Successful Case Study

The report delivers business recommendations, ranging from marketing activity strategies to e-commerce operations suggestions, with the goal of empowering brands to achieve optimal growth in the e-commerce landscape by 2028.